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Chef came up with this dish while basking on the beach. He looked into the sky and BOOM! this otherworldly dish was born. This dish has been a tremendous hit -- but will it burn up with all the hype?
Click on one of the film reel icons below to view a Quicktime video of the commercial (you must have version 3.0 of Quicktime installed for it to work), or click on storyboard for a line-by-line translation with still captures.
